Classifying a product as a cash cow indicates that ________.
BCG Growth Share Matrix -
Bostan Consulting Group has invented the matrix to measure the portfolio of the companies that are large enough to build into SBU's.
There are 4 Matrix to measure -
2. Cash Cows
3. Question Marks
Correct Answer -
Market growth is low and market share is high.
Cash cows is the growth share matrix where business or SBU has low market growth in high market share. It generate more cash to survive in the market. It generate more return on assets than it market growth rate.